Cookie Policy

1. Overview

This policy covers the use of cookies on the BookMyService marketing website (bookmyservice.us), the merchant dashboard, and customer-facing booking pages. We use cookies to make the platform work correctly, understand how it is used, and improve the experience for merchants and their customers.

Important: No advertising or analytics cookies are placed on booking or payment pages where customers are completing transactions. Only strictly necessary cookies are used in those environments.

2. What Are Cookies?

Cookies are small text files placed on your device by websites you visit. They allow websites to recognize your device, remember your preferences, and understand how you interact with the site. In addition to traditional cookies, we also use:

• Local storage — browser-based storage that persists between sessions
• Session storage — temporary storage that clears when you close your browser tab
• Pixel tags / web beacons — small transparent images used to track email opens and page visits
• Server logs — automatic records of requests made to our servers, including IP address and browser information

3. Categories of Cookies We Use

Strictly Necessary

These cookies are essential for the platform to function. They cannot be disabled. They include session authentication tokens, CSRF protection tokens, and security cookies that protect your account.

Performance & Analytics

These cookies help us understand how visitors use our marketing website — which pages are visited most, how long people stay, and where they navigate from. This data is used in aggregate and de-identified form to improve the Platform. These cookies require your consent on the marketing website.

Functional

Functional cookies remember your preferences — such as language, region, and display settings — so you don't have to reconfigure them on each visit.

Targeting / Advertising

We may use targeting cookies on the bookmyservice.us marketing website to understand how our advertising performs. These cookies are never placed on merchant dashboards or customer-facing booking and payment pages.

4. Cookies We Set

Authentication Cookies

• bms_session — Maintains your logged-in session in the merchant dashboard. Session-based; expires when you close your browser or after 24 hours of inactivity.
• bms_csrf — CSRF protection token. Session-based.
• bms_remember — Persistent login token if you select "Remember me." Expires after 30 days.

Analytics Cookies (Marketing Website Only)

• _ga, _ga_* — Google Analytics cookies that identify unique visitors and track sessions on the marketing website. Expires after 2 years.
• _gid — Google Analytics cookie distinguishing users. Expires after 24 hours.

Functional Cookies

• bms_prefs — Stores your dashboard display preferences (timezone, date format). Expires after 1 year.

5. Cookies on Booking & Payment Pages

Customer-facing booking pages and payment checkout flows use only strictly necessary cookies. These include:

• Session identifiers to maintain your booking flow state
• CSRF tokens to protect form submissions
• Cookies set by the embedded payment gateway (operated under the gateway's own cookie policy and PCI DSS controls)

No advertising, analytics, social media, or tracking cookies of any kind are placed during the booking or payment process.

6. Managing Your Preferences

You can control cookies in several ways:

• Browser settings — All major browsers allow you to block or delete cookies. Note that disabling strictly necessary cookies will prevent the Platform from functioning correctly.
• Google Analytics opt-out — Install the Google Analytics Opt-out Browser Add-on at tools.google.com/dlpage/gaoptout
• Global Privacy Control (GPC) — We honor GPC signals from your browser as an opt-out of data sharing for analytics purposes.
• Email opt-out — Contact privacy@bookmyservice.us to opt out of marketing tracking pixels

7. Third-Party Cookies

When you use a payment gateway embedded in our Platform (PayArc, NMI, or others), those providers may set their own cookies in accordance with their privacy policies and PCI DSS security requirements. We have no control over third-party cookies placed by gateway providers in their embedded iframes.

If our marketing website includes links to social media platforms (LinkedIn, YouTube), those platforms may set their own cookies when you interact with embedded content. Please review their respective cookie and privacy policies.

8. Cookie Retention Periods

• Session cookies — Deleted automatically when you close your browser
• Persistent cookies — Expire on the date specified in the cookie (typically 30 days to 2 years)
• Local storage — Persists until manually cleared or until we programmatically remove it

We periodically review and update the cookies we use to ensure they remain necessary and proportionate.

9. Children's Privacy

Our services are directed at business operators aged 18 and older. We do not knowingly collect information from children under 13 through cookies or any other means.

10. Updates to This Policy

We may update this Cookie Policy when we add or change the cookies we use. Material changes will be communicated by updating the effective date and, where appropriate, by notice on the Platform. We encourage you to review this policy periodically.

11. Contact Us

For questions about cookies or your privacy preferences:

• Email: privacy@bookmyservice.us
• Phone: +1 (661) 418-3835